Create an awesome page

1. Name of your fundraiser

This will be the title of your page and the link people share.

Make it catchy and clear

A strong name helps grab attention and gives people a quick idea of what you’re doing. It can be fun, meaningful or straight to the point.

Tips:

• Keep it short and easy to remember
• Add personality or humour if it suits your idea
• Let people know what you’re doing and why

Examples:

• Miles for Mum
• Shave for Change
• Jess’s 10km Challenge for Cancer Council

2. Profile pic for your fundraiser

This is the image people will see first when they visit your page.

Choose an image that connects

A good photo helps people feel connected to your fundraiser straight away.

Try using:

• A photo of yourself
• A photo of who or what you’re fundraising for
• An image related to your challenge or event

The more personal it feels, the more likely people are to stop, look and learn more.

3. Description text for your fundraiser

This is where you share your story and invite people to support you.

Tell people why it matters

You don’t need to write a lot. Just be real and speak from the heart.

Include:

• What you’re doing
• Why you chose to fundraise
• Why it matters to you
• A simple ask for support

Tip:

People are more likely to donate when they understand your reason for fundraising and feel connected to your story.

4. Blog updates for your fundraiser

Keep your supporters involved as you go.

Share your progress

Posting updates shows how things are going and reminds people to support you.

You could share:

• Training or preparation updates
• Milestones or fundraising progress
• Photos from your event
• Thank you messages to supporters

Regular updates help keep your fundraiser active and give people a reason to come back and check in.

5. Social media

This is where your fundraiser can really grow.

Share consistently and keep it simple

Posting regularly helps keep your fundraiser top of mind and gives people more chances to support you.

Make your posts work harder:

• Use the same photo, name and message across your posts so people recognise it
• Keep your message clear and easy to understand
• Always include a simple ask, like “Donate if you can” or “Please share”

Try different content:

• Photos, videos or updates
• Progress milestones
• Behind-the-scenes moments

See what works best and keep going with it.

Tip:

The easier you make it for people to understand and act, the more likely they are to support you.

6. Self donation

Start strong by showing your commitment.

Lead the way

Making the first donation to your own page shows people you’re serious and helps build momentum. It can also make it easier for others to follow your lead.

Why it works:

• It shows your commitment to the cause
• It builds trust with your supporters
• It helps get your fundraising total moving

Once you’ve made your first donation, share your page and invite others to join you.